Dyson Privacy Policy
Dyson Direct Inc. is committed to protecting the privacy of users of our website,
www.GetDyson.com. We are therefore disclosing here our online information collection
and use practices. These practices relate to information collected by Dyson Direct
Inc. on this website.
We constantly review our privacy practices, especially as we change our products
and services offered to you online. As we make such changes, our privacy practices
may change as well. Any such changes will be reflected in our privacy policy, which
when updated will be posted on this page without notification.
Questions regarding this privacy policy should be directed to the website coordinator
at webmaster@Dyson.com.
What personally identifiable information do we collect about you?
We collect information on our website users in several ways, including through cookies,
registration and emails sent to us via our website. Our information collection includes
the following:
- We require registering users of our website and owners registering their products
online to provide us with a name, telephone number, email address (if they have
one), postal address and zip code. We may also ask for additional information to
assist us with our development of new products.
- If you purchase a product through our website we will require you to provide us
with the above information plus your payment and delivery details.
- If you send us email messages, you will automatically provide us with your electronic
mail address, as well as any other personally identifiable information you include
in the text of your message.
- We collect and store from all visitors to our website, whether they actively provide
us with information or merely browse our website, the internet protocol (IP) address
of the computer they are using, the browser software they use and their operating
system, the date and time they access our website, the internet address of the website
from which they linked directly to our website, and other similar information. We
use this type of information to track website usage, to measure the number of visitors
to the different sections of our website and to help us make our website more useful.
- Like most internet websites, we use "cookies," small files that websites use to
store information on your computer. For example, the contents of your entry for
a quiz on our website are temporarily stored in cookies on your computer. The cookies
that we use are removed when you shut down your web browser and cannot be seen by
any other website. We may also use cookies to track users as they travel through
our website - for instance, we might use cookies to count the total number of unique
users who are accessing the website over a particular period of time.
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What do we do with the information we collect?
We use personal information to provide you with the services and goods you have
requested. Unless you have informed us that you do not wish to receive such information,
we or our agents may periodically contact you about our products and services.
We may perform statistical analyses of user behavior (for example, by analyzing
the website usage data gathered passively from all users) in order to measure relative
consumer interest in the various areas of our website. These analyses assist us
in our product development efforts.
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With whom do we share the information we collect?
We share personally identifiable information with companies who are acting as our
agents (as long as they agree to use the information for the legitimate business
purposes specified by Dyson). Our agents include, for example, service agents who
we use to service Dyson products. We will also share personally identifiable information
if you have given us permission to do so. Finally, we will share your personally
identifiable information if required by law to do so, including in response to legal
processes, such as a court order or subpoena, or to comply with other federal, state
or local laws.
We may disclose statistical information to third parties in aggregate form without
revealing any personal details about our users (for example, 50% of our customers
buy product parts online). Dyson Direct Inc. will not reveal your personal identity
in connection with the disclosure of such information.
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What opt out rights and rights to obtain details of the information we hold on you
do you have?
If you wish to opt out of being contacted by Dyson Direct Inc. or its agents about
our products and services, you may either do so at the time you provide us with
your contact details, or at any time by:
- using the unsubscribe option included in all our promotional email correspondence,
or
- sending an email to service@dyson.com, or
- writing to us at Dyson Direct Inc., 600 W. Chicago Avenue, Suite 275, Chicago, Illinois
60654 stating that you do not wish to receive such communications.
We will provide users of our website with details of the contact information that
we hold on them upon request within 30 days. To make such a request, send an email
to webmaster@dyson.com or write to us at
Dyson Direct Inc., 600 W. Chicago Avenue, Suite 275, Chicago, Illinois 60654 and
include your full name and postal address and zip code.
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Links to third party websites
As a service to you, we may provide links to websites operated and controlled by
third parties. Those third parties have their own information collection practices.
We are not responsible for their information collection practices or for the content
of their sites. We encourage you to review carefully the privacy policies of all
websites, including those websites which can be accessed from this site.
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What kind of security is used to protect your information?
All information about you that we store on our web server is in secure databases
protected through a variety of technical access controls.
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